Case studies
Designing AI below the UI.
Where behaviour, context, trade-offs and evaluation get decided.
How I work
In AI products the decisions that matter sit beneath the interface, so my job is four calls held with ML and product partners: judgement, model behaviour, system design and evaluation. The cases below show what those calls bought the business.
The Case Studies
multiverse
01 – How our most sceptical salespeople became the AI's champions
Loading…
cleo
02 – The money coach that remembers how last month felt, not just what happened
Loading…
multiverse
03 – How one engineer and an agent reopened a £1M+ government pipeline in days
Loading…
multiverse
04 – The design system that shipped a rebrand in 10 days instead of 18 months
Loading…
mattereum
05 – Turning ‘trust me’ into ‘sue me’: shipping the first Asset Passport in six weeks
Loading…
meta
06 – I flipped Facebook’s ad builder to start with the creative, and it got absorbed into checkout
Loading…
multiverse
07 – Feedback in minutes, not weeks
Loading…
cleo
08 – Navigation, calmed: six tabs to four
Loading…
experiment
09 – Spectrum of Agency
The full interactive talk: how interfaces become fluid across the spectrum of agency (fixed, configured, malleable, fluid), with live demos you can drive yourself.
experiment
10 – Graphic Template Preview
Preview the graphic expression across different templates: one system, many surfaces, checked side by side.
experiment
11 – Graphic Generator
Loading…
multiverse
Getting off-track learners compliant in days
Loading…
multiverse
An always-on AI tutor that lifted learning outcomes
Loading…
multiverse
Proving learner ROI at scale, 70 hours a week saved
Loading…
cleo
Making design quality self-serve, not a review gate
Loading…
meta
Getting advertisers to design mobile-first
Loading…
meta
Ad mockups in minutes, not two days
Loading…
barclays · ustwo
A mobile design language for a 300-year-old bank
Loading…
cleo
The vision, on a timeline
Coming soon. A full write-up of this Cleo project is in progress, check back shortly.
cleo
A rebrand, explored
Coming soon. A full write-up of this Cleo project is in progress, check back shortly.
cleo
A design system, and the team to run it
Coming soon. A full write-up of this Cleo project is in progress, check back shortly.
cleo
An experience-metrics talk
Coming soon. A full write-up of this Cleo project is in progress, check back shortly.
multiverse
Catching wrong bets before they cost a quarter
Coming soon. A full write-up of this Multiverse project is in progress, check back shortly.
multiverse
Finding why 1 in 4 learners quit, and fixing it
Coming soon. A full write-up of this Multiverse project is in progress, check back shortly.
This case study is under NDA
Enter the password to read the full write-up. It only asks once, Previous/Next stay unlocked after.
That's not it, try again.
Hint: speak, friend, and enter. (Capital M.)